User Experience Researcher & Service Designer
hello, i'm alana
I am a strategic User Experience Researcher & Service Designer with 7 years of experience in driving enterprise-level innovation, optimizing digital experiences, and leading cross-functional teams to deliver measurable business impact. I have expertise in B2B SaaS and PaaS user research, journey mapping, service design, and operational strategy, with a human-centered, data-driven approach to solving complex business challenges. I am adept at scaling teams, influencing executive decisions, and transforming business processes through research and design.
I currently work full time as a UX Researcher & Service Designer improving the end to end experiences for customers and employees. My education in anthropology and community leadership have given me the skills to understand human behavior and solve problems with compassion and creativity.
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One of my favorite and most impactful projects using these skills was being able to design a new online re-employment process for unemployed claimants. The case study can be found here.
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When I am not designing, you will find me attending art shows, concerts, baking, painting, hiking, or learning something new!
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Learn more about my journey to Service Design in an interview I did for the Service Design Show.